I usually watched the Singapore Airlines crew members at the Arlanda Airport in Stockholm - they were always passing by in perfect alignment. I remember watching them in awe, completely mesmerized by the fact that even after the long overnight flight from Singapore to Stockholm, they would look flawless, smiling and kind with everyone. They were the brightest example of grooming for me.
That's what the legendary 'Singapore Girl' is about after all - excellence.
'Singapore Girl' is the iconic Singapore Airline's uniform which was first introduced in 1968, quickly becoming a trademark for the airline and remaining the same until this day - same hues, same pattern, same line. Singapore takes pride in creating a uniform that perfectly represents its signature excellence and its high-class elegance.
There is one common design, yet there are four different colours, each representing the designation of the Singapore Girl who wears it.
The uniform became a trademark for Singapore Airlines and still is until this day - 50 years from its launch!
Stylish and elegant with traditional Asian elements, it is by far the prettiest uniform the skies have ever seen. The Singapore Girl wearing it adds value to this timeless piece with its hospitality - a real symbol of excellence.
The in-flight services offered from the Singapore Girls are iconic with their smiles and kindness of character being their best assets. Some may find this kind of service, a bit "robotized" but truth is, the Asian service tradition is based on the "better seen than heard" motto. This says a lot about the importance of both appearance and character of all crew members.
Singapore Girls, 1975
The 'Singapore Girl' is a global iconic uniform, luxurious and modern - a symbol worthy of the many awards and the company's commitment in prodiving service excellence. It is considered a national treasure, a gem that managed to resist the latest fashion trends, loyal to its traditional Asian roots.
READ MORE ABOUT MY FAVORITE FLIGHT ATTENDANT UNIFORMS HERE.
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