THE HISTORY OF WOMEN WATCHES

Women over centuries have claimed equality as active members of the society and by having finally won the fight for their rights amidst worldwide conflict and change is inspiring, to say the least. What today is taken for granted though, is the outcome of years of fighting over inequality. Today, I'm going to share a wonderful story with you.

A story reflecting the diversities in both attitude and style that women from all over the world share and how a luxury watch manufacturer left its mark on the wrists of millions of women over the years.

During the early 20th century, as the women's rights movement rise, a revolution in the women's watch-making industry began. At the time, it was considered rude and inappropriate for a woman to look at her watch – maybe suggesting she was feeling bored or disinterested. OMEGA stepped in to offer a solution by beginning the production of "secret jewelry watches": pieces that looked like jewelry but had, in fact a small watch hidden inside.

1902 was a milestone for OMEGA since the OMEGA ladies watch became a signature piece and a distinguishing feature of women's style. A few years later, OMEGA matching the Art Deco movement, presented new pieces that featured rich colours and bold shapes, inspired by the famous twenties style. OMEGA's renowned precision complemented each watch – all discerning women of the time cared as much about the outside of the watch, as they did for the inside.

One of the brand's commercials from the 1950's stated that "In all facets of life, a woman is just as active, sporty, and as busy as a man. Like him, she demands a watch of precision." To better reflect that attitude, all OMEGA's advertising of the time appeared modern and gender-neutral in order to support the varied lifestyle of women everywhere.

The Ladymatic – one of my all-time favorite pieces - was created in 1955 and it featured the world's smallest rotor-equipped automatic calibre. Luxury and excellence in all levels!

In 1995, Cindy Crawford became OMEGA'S first Brand Ambassador – it was when the luxury watch maker first associated its name with women of confidence and success including Nicole Kidman, golfer Stacy Lewis and athlete Jessica Ennis-Hill.

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With the 20th century over, OMEGA is proud to be at the forefront of industry with its ladies watchmaking. The technology of the brand has women's needs as its main focus, ensuring that both the beauty of each watch and the innovation inside meet the highest standards of excellence.

Maria Kalymnou

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